The newcomer Ascra Xpro enriches Bayer Crop Science’s global family of fungicide brands. The brand stands for harvest success and for this we have developed an emotional communication campaign – from visual identity development to storytelling and campaign activation. The result? An adaptive cross-border campaign that highlights the Ascra Xpro brand brand in an authentic, emotional and customer – focussed way – adaptable for many countries.
Acra Xpro clips and teaser videos showcase the brand world, spark curiousity and give the product a human touch.
Colorful emotional worlds and dynamic perspectives combine with authentic scenes to create visual imagery that conveys the product’s power and performance and makes it tangible to viewers. Maximizing your harvest feels great!