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Vision Concept


A Family of Maximisers

– the Xpro Brands

The newcomer Ascra Xpro enriches Bayer Crop Science’s global family of fungicide brands. The brand stands for harvest success and for this we have developed an emotional communication campaign – from visual identity development to storytelling and campaign activation. The result? An adaptive cross-border campaign that highlights the Ascra Xpro brand brand in an authentic, emotional and customer – focussed way – adaptable for many countries.

  • Bayer Xpro Modell Shooting
  • Bayer Xpro Hand
  • Bayer Xpro Input Shooting
  • Bayer Xpro Shooting
  • Bayer Xpro Shooting im Lager
  • Bayer Xpro Modell
  • Bayer Xpro Weizen
  • Bayer Xpro Modell

Inspiring Videos

Acra Xpro clips and teaser videos showcase the brand world, spark curiousity and give the product a human touch.

Colorful emotional worlds and dynamic perspectives combine with authentic scenes to create visual imagery that conveys the product’s power and performance and makes it tangible to viewers. Maximizing your harvest feels great!

In the purely technical videos, we focus on the core, make complex issues simple and clearly understandable and highlight the benefits of the brand.
Bayer Xpro Film
Xpro Modell
Xpro Fungicide
xpro Technik 3D

It Starts

discover the making of – Behind the scenes
number 03

The harvest maximiser!

National and cross medial
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